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Lorenzo Launches Model Only PR Firm

| Filed under: Marc JacobsBusiness Blitz

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Marc Jacobs' fiance, Lorenzo Martone, is teaming up with former Elite marketing director Ryan Brown to launch ARC NY: a boutique talent/PR agency just for models. The firm will specialize in helping models branch out into fields such as acting, singing and developing product lines.

LoLo said of his new project: "Our goal is to build equity around the girls' personality". And they've already landed some big names including Lydia Hearst, Alessandra Ambrosio, Fernanda Motta, Julie Henderson and Jessica White.

We're innerested to see what kind of projects these girls take on!

[Image via Getty Images.]

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