This is awesome.
Sadie Frost and Jemima French, the clothing line's founders, want Gemma to model for their new ad campaign - but not when she rejoins the fashion world in a few years. They want her now, at her current "heavy" weight (we think she looks great). According to sources, the company wants a "real girl" to face their brand.
This all comes after Frost French was rescued by a Norwegian investor and subsequently opened their second store in London earlier this month.
We hope Gemma signs on to do the campaign! Very, very exciting on all counts.
[Image via WENN.]