Beauty is pain!
The collection is a clear reflection of Pharrell's environmental consciousness: all of the jackets are comprised of fabrics from Pharrell's company, Bionic, a textile manufacturer that creates yarns and fabrics from recycled plastic bottles.
Pharrell says he is "honored," to work with Moncler, noting that the pairing was somewhat serendipitous: everything came together quickly after he met Moncler chairman Remo Ruffini by chance at last year's Miami Art Basel showcase. "I told him I loved his stuff and he offered to do something together, so we started tossing ideas around," said Pharrell.
Ruffini weighs in, saying "Pharrell represents a visionary and contemporary eclecticism, as well as a multifaceted way of interpreting creativity from different standpoints, ranging from music to applied arts and clothing."
In that vein (and making matters even cooler), all of the jackets are lined with nature images shot at dusk by Japanese artist Keita Sugiura.
While prices and distribution details are still being worked out, we can't wait to see the full collection! Pharrell has great style and a creative eye, so we're sure whatever he brings to the table will be unique and interesting.
[Image courtesy of Pharrell Williams.]