Debenhams Does A Model Christmas

American fellas, prepare to be jealous!

Retailer Debenhams in London is using a novel way to help chaps shop for the special lady in their lives: they've recruited models of various shapes and sizes to help men choose lingerie for their lady loves.

A spokesperson for Debenhams said, "The idea was a huge success, with our male shoppers commenting on what a great idea the event was at this time of year."

Um, is that supposed to be shocking? Of course men like to look at models in lingerie! We have a feeling they liked the half-naked-model aspect more than the "helpfulness."

Apparently, two thirds of men don't know their partners actual underwear or bra size, so having a body to help them estimate serves as a compass. Or they could just do a little basic investigating and look at the tag. We have an inkling they like this method better.

If they're gonna do it for women's lingerie, they should have male models help the rest of us pick out boxer briefs!

Just a thought!

[Image via Getty Images.]