Research firm Mintel has delved into the world of beauty and come out with a pretty cool prediction - according to their studies, "mood beauty," will be the big beauty trend for 2010.
What, you ask, is mood beauty?
Well, it's the cosmetic use of mood enhancers as ingredients. For instance, the study found that, "the idea of beauty sleep will take on new meaning, as cosmetics claiming to induce positive moods or improve sleep quality inject new life into night care products."
Mood beauty sounds good and well to us, but we still think we care more about the physical effects of our beauty products than the mental or emotional.
What do U think?
[Image via AP Images.]