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The Row Comes To The Net

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The Olsens are on a Row!

First the fashionable twins announced they would be showing at New York's Fashion Week, now they have launched TheRow.com.

MKO says of the newly launched page, which was created in part with designedmemory, that:

"All of the background visuals are high-res images of actual fabric swatches from our collections. We wanted the viewer to really see all of the details of the beautiful fabrics we use—washed red silk charmeuse, the scales of our python skins, our cashmere modals. We wanted it to feel like you could reach out and touch everything."

Pretty brilliant idea, if you ask us.

Although, PETA probably won't be too happy about the python skins. And we all know how much the animal rights group loves the Olsens!

For right now, the website only features pictures of the collections, but Mary-Kate and Ashley hope to add an online store by the end of the year.

Wonder what they'll come up with next???

[Image via WENN.]

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