They explain the creeptastic Beckham homage by saying:
"Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren't diapers."
Do kids that young even know who David Beckham is? And if they do, why are they looking to his underwear ad to see what's fashionable?