It feels like every week there's a new product that claims it can help turn back time or freeze it!
Now the secret to stop aging in its tracks is Rodial's Glamoxy Snake Serum. The active ingredient is Syn-Ake, which claims to freeze your muscles just like the venom of a South-East Asian Temple Viper.
President of Rodial, Maria Hatzistefanis explains the products effects saying: "One to two pumps a day will last on the skin for eight hours if applied twice a day, morning and evening under your moisturizer."
Trials have also shown that after 2 pumps a day for 28 days, your wrinkles will be 52% less noticeable.
But the snake serum doesn't come cheap. One 25ml bottle will set you back $200. But for high maintenance celebs like Victoria Beckham, Katie Holmes, Kate Moss, Naomi Campbell & Cheryl Cole, who are fans of the product, must think its worth the steep price.
Wonder how long it'll be before someone tries to find the snake, just to make it bite them in the face?