Joan Collins is still werkin' it!
The Dynasty icon, who let us remind you is only 76 years young, is the new leading lady in costume jeweler Alexis Bittar's ad campaign.
Fitting, since Joan's character on the soap opera was named Alexis, which was part of the reason why she signed on for the campaign, saying the name correlation was "brilliant".
However, a lot of it had to do with Joan's love for costume jewelry, saying "I don’t collect real jewels as I travel so much but I have a vast selection of costume jewelry since I was a teenager."
She also added that Alexis "is by far my favorite costume jewelry designer […] His whimsical designs suit my personality effortlessly. I always feel glamorous and sexy whenever I adorn myself in his creations."
As you should Miz Collins, because you do!
[Image courtesy of Alexis Bittar.]