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Halston Revives Menswear

| Filed under: Fashion SmashionSarah Jessica ParkerBusiness BlitzCollection's BureauHalston

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Halston is really getting an overhaul.

After bringing Sarah Jessica Parker as Chief Creative Officer for the ladies, the company is making plans to relaunching their menswear line.

This fall, Halston will debut both a sportswear and luxury line for the fellas.

Under the new deal, the lines will be distributed by Neema Clothing, owned byJim Ammeen. Ammeen originally sold Halston's back in 2007, but still sits on the board says:

"The brand is in a good place under the current management. Retailers are recognizing it as a luxury player, and the launch of the women’s Heritage line has been a resounding success, not to mention the addition of Sarah Jessica Parker has been brilliant. We always planned to have the women’s lines up and running before we launched the men’s. Now it’s time to plan for the future of men’s."

Overseeing the design of both lines will be Italy-based design shop Studio Mauro Ravizza Kreiger, with the possibility of bringing on a creative director later on.

The luxury collection will range between $150 for neckwear and $2,000 for suits. The sportswear collection, Heritage, won't be any cheaper. Suits will top out at $1,100 and sweaters could go between $195 to $450.

Dayum.

Lets hope the clothes are worth it!

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