Macy's CEO Terry Lundgren reveals that the department store has sold $3 million dollars of the fragrance in the past month.
But to show how much power Beyowulf really has, within the first hour of the launch, 72,000 bottles were sold!!!
Granted, the large amount of sales on the first day probably had something to do with her in store autograph signing, but still that's A LOT of perfume in a short amount of time!
[Image via Andres Otero/WENN.]