Home Videos Photos Shop
PerezHilton CocoPerez Taylor Swift Kim K. Miley Cyrus Trump PerezTV

Using Plus-Size Models In Ads Doesn't Work

| Filed under: ModelsAd Campaigns


Arizona State University researchers took time out from their busy schedules to see if using plus-size models in ads worked.

The study involved showing female students with low, normal and high body mass indexes ads and then having them answer an accompanying questionnaire.

From the questions, their "self-esteem shifted based on the model sizes they saw in the ads and whether they considered themselves to be similar to or different from those sizes".

Marketing Associate professor Naomi Mandel, explains the study's findings:

"We believe it is unlikely that many brands will gain market share by using heavy models in their ads. We found that overweight consumers demonstrated lower self-esteem – and therefore probably less enthusiasm about buying products – after exposure to any size models in ads (versus ads with no models). Also, normal-weight consumers experienced lower self-esteem after exposure to moderately heavy models, such as those in Dove soap’s ‘Real Women’ campaign, than after exposure to moderately thin models."


What do U think of the findings???

Tags: , , ,

How To Live Your Life Like A Celebrity!
Bella Hadid: Then & Now
Top Models' Looks From Fashion Month
What Does It Take To Be On Top? A Brief History Of Supermodels
21 Sexy Gigi Hadid GIFs In Honor Of Her 21st Birthday!
16 Stars To Watch In 2016!

Comments are closed.