Maybe it was wishful thinking on Ultimo's part.
Tori Edwards said in a statement
"As model of the year, Georgia's name will inevitably be linked with new campaigns, but there is no truth in the speculation that she will be working for Ultimo. Georgia has had and incredibly busy six months: shooting her first Vogue cover, modeling for Versace and Hudson, receiving the British Fashion Award and becoming the new face of Rimmel. She has a few high profile campaigns in the pipeline, but Ultimo isn't one of them."
No need to brag Tori. A simple "not true" would have been just fine.
[Image via WENN.]