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Animal Crackers Get A Makeover

| Filed under: InspirationBusiness Blitz


Forget about those bright-red boxes filled with animal crackers. The iconic box featuring a circus-train design has gotten a fashionable makeover courtesy of Lilly Pulitzer.

The Barnum's Animals cracker boxes have been given that classic Pulitzer look, featuring a sketch style design in mainly yellow, pink, and green.

But the makeover is actually for a good cause!

Kraft Foods, the parent company of Nabisco's animal crackers, is a supporter of tiger conservation in Sumatra through the World Wildlife Fund.

And with 2010 being the Year of the Tiger, Nabisco will donate $100,000 to the World Wildlife Fund in order to help protect the wild animals.

According to Janie Schoenborn, fashion director of Lilly Pulitzer:

"Lilly Pulitzer has never repeated a print in 50 years, with designs often inspired by tigers, gators and other endangered species. It was truly rewarding to create a product that gives back!"

But if you'd like to own your own special edition of the box, you better hurry as only one million of them are being produced.

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