This is sure to be the butt of many jokes. It seems 19-year-old St. Louis native Jimmy Winkelmann wanted to make some cash to help out with his college finances.
So the biomedical engineer decide to create a clothing line two years ago similar to The North Face. Except his was called The South Butt.
Winkelmann sold fleece jackets, sweat shirts, t-shirts, backpacks and more on his website. And while The North Face has the tag line "Never Stop Exploring", The South Butt went with "Never Stop Relaxing."
However, the execs over at The North Face weren't too happy with the new clothing items so they filed suit last December.
According to the lawsuit:
The South Butt was marketing apparel that "infringes and dilutes The North Face's famous trademarks and duplicates The North Face's trade dress in its iconic Denali jacket. … While defendants may try to legitimize their piracy under the banner of parody, their own conduct belies that claim."
Winkelmann's attorney joked back that "the consuming public is well aware of the difference between a face and a butt…"
As for the lawsuit, the company sought unspecified damages and wanted the court to ban The South Butt from selling its apparel.
However, as of last Friday both company entered into a settlement agreement and as of today, The South Butt was still selling its merchandise.
No word on what the terms of the agreement were.
[Image via TheSouthButt.com]