Hey, it worked for Armani!
In Dolce & Gabbana's new undie ad soccer players Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito all pose half nekked in the locker room sporting D&G Calcio manties and boxer briefs.
The new ads are debuting just in time for the World Cup, which part of the collection's color palette is dedicated to the Italian national team.
We like D&G's thinking, we want more!
[Image via WWD.]