Millward Brown Optimor has released their annual list of the top 10 most powerful luxury brands and not surprisingly, Louis Vuitton was once again #1.
The company's director Pierre Dupreelle says Louis grabbed the top spot because of their focus on its heritage as a travel brand, which likely appealed to their loaded jet-setting customers.
And it must have worked! The company was up 2% for the year, making their total value just under $20 BILLION.
Here's a look at what other mega-brands made the list:
1. Louis Vuitton
7. Moët & Chandon
10. Tiffany & Co.
Can't say we're shocked by any of the brands listed.
[Image via AP Images.]
Tags: cartier, fendi, hennessy, hermes, louis vuitton, millward brown optimor, moet and chandon, most powerful brands, rolex, tiffany and co, top 10