On May 20th, H&M and Designers against AIDS are launching their Fashion Against AIDS campaign in 32 countries worldwide.
And now, their website FashionAgainstAids.com has finally launched to help spread the message.
The site includes information about the cause as well as messages on safe sex, video clips, and a place for users to upload their own clips, pictures, and comments.
And as we mentioned last month, H&M has released a festival-inspired collection which will raise money to create awareness about HIV/AIDS among youth.
According to the new site, for each purchase from their special collection, 25% of the sales prices goes towards HIV/AIDS prevention projects for kids all over the world.