Home Videos Photos

Aviators Get A New Look

| Filed under: Fashion SmashionCollection's BureauSunglasses

newraybans_e.jpg

What was wrong with the originals?

Ray-Ban are relaunching their iconic Aviator sunglasses by giving them a new look.

The six new collections include: the Ray-Ban Craft, Road Spirit, Tech, Titanium, Metal Glide and the limited edition Ultra Gold.

Ray-Ban's global brand manager explained the makeover, saying:

"The goal is to establish once again the edginess of the brand, and continue a constant dialogue with our consumers. Lifestyle trends continue to take [inspiration] from old looks [and] 2010, more than ever, is the right year to relaunch the Aviator."

The updated Aviators will range in price from $139 for the Classics all the way up to $495 for the Ultra Gold collection. The new shades will be available in June so you can look hot for the summer.

Tags: , , ,

Best Dressed Celebs Of The Week!
Selena Gomez's Style Transformation! See How The Starlet Has Become Even Edgier This Past Year HERE!
Worst Dressed Celebs Of The Week!
Khloe Kardashian's Bravest Kamel Toe Moments!
Juicy Couture Tracksuits: See All The Celebs Who Jumped On The Bandwagon!
Best Dressed Celebs Of The Week!

Comments are closed.