What was wrong with the originals?
Ray-Ban are relaunching their iconic Aviator sunglasses by giving them a new look.
The six new collections include: the Ray-Ban Craft, Road Spirit, Tech, Titanium, Metal Glide and the limited edition Ultra Gold.
Ray-Ban's global brand manager explained the makeover, saying:
"The goal is to establish once again the edginess of the brand, and continue a constant dialogue with our consumers. Lifestyle trends continue to take [inspiration] from old looks [and] 2010, more than ever, is the right year to relaunch the Aviator."
The updated Aviators will range in price from $139 for the Classics all the way up to $495 for the Ultra Gold collection. The new shades will be available in June so you can look hot for the summer.
Tags: aviators, bright colors, new look, ray-ban