That's one way to get someone's attention!
So what does he do for his advertorial debut? He drops trough and spreads eagle!
Not surprisingly, this was MJ's business partner Robert Duffy's idea. Marc said in an interview:
"Robert and I work closely with Coty on these projects, and he said, 'Marc, you look so great now — you should be the model for men’s fragrance.' My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin — for women, it can be like changing a makeup color, but not for men.
Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang."
Inneresting. But Duffy does have a point. Marc's bod is bangin' and if you've got it, why not flaunt it? Especially when you're 47!!!
Marc also explains the name behind his first men's fragrance in 10 years:
"The name came to me first. We had been approached by Coty to do another men’s scent — we did one many years ago — and I was in the gym, and the name Bang came to me.
As a word, it has so many connotations, including a sexual connotation. And I loved the immediacy and the sound of the word. For me, fragrance is always a multilayered process — Bang was the catalyst for how this fragrance came to be. You’re drawn to try it, to experience it."
Mix the name with the ad, it all comes together nicely.
You can get Bang'd by Marc starting on July 30th when the cologne hits shelves.
[Image courtesy of Marc Jacobs.]