The rapper explained:
[Image via Karl Lagerfeld/Harper's Bazaar.]
It is the latest trend, after all.
Gucci has announced they will be getting more eco-friendly to decrease their impact on the environment. Part of their green initiative will include packaging made out of 100% FSC Certified recyclable paper as well as reducing their overall paper consumption.
Creative director Frida Giannini said of their hoping on the green bandwagon:
"This project proves that you sacrifice nothing creatively when working with environmentally friendly materials. The new packaging is very beautiful and evokes perfectly the combination of Gucci's values and the traditions for which it has become renowned since Guccio Gucci founded the company in Florence nearly 90 years ago. I believe we have a collective responsibility towards future generations to minimise our impact on the environment."
And those aren't the only changes. Gucci's in-store mannequins are also being replaced with an eco-friendly version designed by Frida.
Sounds like a great idea!
You can expect to see these new changes starting this month.
[Image via WENN.]