Talk about waiting until the last minute!
Unbeknownst to us, Jennifer Aniston changed the name of her fragrance days before the launch this past Wednesday at Harrods.
Marketing execs thought the name Lolavie was too similar to Marc Jacobs ladies fragrance Lola.
"It turned out as we were getting close to the launch, there was something out there that was very similar and it was just going to get very confusing in the marketplace. And at such a late hour, I didn't want to postpone the launch so the only thing we could really clear was my name."
Umm, did they not research this before naming it that?
Marc's Lola has been on the market for at least a year and we have a feeling customers are smart enough to know the difference.
Besides, would the same people who buy Marc Jacobs really be looking for Maniston's stank?
We don't think so.
[Image via Getty Images.]
Tags: harrods, jennifer aniston fragrance, launch, lola, lolavie, name change