Marc Jacobs' Bangin' Party

7/23/2010 12:00 PM ET | Filed under: Marc Jacobs • Mischa Barton • Beth Ditto • Fragranz! • Jesus Luz

On Thursday night, Marc Jacobs launched his new male fragrance Bang at London's Harvey Nichols department store.

To help him celebrate, celebs including a non-mushy looking Mischa Barton and the always fabulous Beth Ditto made an appearance as well as models Daisy Lowe and Jesus Luz.

Looks like it was quite the fashionable pAArty.

[Image via Matrix Photos.]

Tags: bang, fragrance launch

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