What took them so long!?
British department store Marks & Spencer has announced they will be launching a new underwear collection inspired by Robert Pattinson.
The undies, appropriately called the R-Pants, are designed to be worn under skinny jeans. The department store hopes the line, which debuts in September, will appeal to a younger and fashion-savvy audience aka Twi-hards.
Not a bad marketing strategy if you ask us.
Unfortunately, M&S were unable to book Rob to model his undies in the ad campaign. Sad.
Maybe they can get a look-a-like.
[Image via WENN.]
Tags: marks and spencer, r patz, r-pants, r-patz, uk department store, underwear