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Lindsanity Is Marc Ecko's Digital Muse

| Filed under: Lindsay LohanFashion SmashionAd CampaignsMarc Ecko


Can you say publicity stunt!

After having to sell off 51% of the company's intellectual property to get out of debt, Marc Ecko is trying to be profitable once again with his new line Cut & Sew.

And to hype up the launch, Marc has made Lindsay Lohan his "digital muse" for the line's interactive ad campaign.

As part of her new gig, La Loca will appear in both print ads and interactive skits that will appear on the Cut & Sew website.

Marc says he wanted Lindsay because "people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon."

Pop culture trainwreck is more like it.

[Image courtesy of Cut & Sew.]

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