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Is This Dove Commercial Controversial???

| Filed under: TV NewsAd Campaigns

A new Dove commercial that aired during Mad Men has made viewers angry.

The commercial, which was shot in a 1960s setting a la Mad Men, shows two advertising writers trying to come up with a good ad for Dove when the secretary enters the room to bring them coffee. She overhears their conversation and then joins in, but not before saying "I know this may not be my place, but…" and then describes why she loves Dove soap.

Many people were offended that a commercial would glamorize sexism, when Dove ads usually celebrate women.

Unilever, the parent company of Dove, said that wasn't their intention. The company said in a statement:

"We created the vignettes to showcase the heritage of our iconic brands — which are as popular today as they were then — on a hit show that is culturally relevant to consumers. The vignettes showcase how 1960s fictional ad agency SmithWinterMitchell develops campaigns for the six Unilever brands, combining witty historic parody with modern ad footage."

And there you have it.

Watch the commercial in the clip above and tell us what U think!

What do U think of the Dove commercial???

View Results

What do U think of the Dove commercial???

  • Blatant sexism (19%)
  • Clever marketing (81%)

Total Votes: 8,984

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