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Deets Behind Coco Rocha's Times Square Billboard!

| Filed under: Fashion SmashionProject RunwayAd CampaignsCoco Rocha

gretchen_coco_e_e.jpg coco_timessquare_e.jpg

Last month, Coco Rocha tweeted a picture of a Marie Claire billboard with her all over it in Times Square, but wouldn't reveal what it was for.

And now we know why!

The ginormous ad in NYC was part of a Project Runway challenge, which aired last night. Designer Gretchen Jones was the lucky contestant who had the winning design, a navy jumpsuit.

Because she won, Gretchen's design was worn by Coco for the new Marie Claire campaign.

Congrats!

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