Maybe being a modelizer has paid off.
Maroon 5 frontman Adam Levine will be launching his new clothing line 222 this week at the Project trade show in Las Vegas.
The line, which is a collaboration with his dad, features 50 different styles for women and about 25 for men ranging from basic t-shirts, jeans and a leather that jacket that will set you back more than $1000.
Adam says 222:
"It's very simple and pure and durable. Jeans, T-shirts and a leather jacket. That’s all I need. I think it’s always fun to be the most underdressed person in a room. There will be no bedazzling in this collection. I like subtlety in design. These days so much stuff looks like someone vomited all over it."
Ha! That's one way of putting it.
Levine wants the line to be successful without his star power behind, but he adds: "it would be a waste not to use it, as gross as that sounds. But I just want to put it out there in a tasteful way. I wear it every day, and I’m wearing it during every show of my tour."
The singer didn't mention where or when his line will be available, but considering his dad owns a chain of boutiques called M. Fredric we're sure they'll be popping up on those racks before too long.
[Image courtesy of WWD.]
Tags: 222, las vegas, maroon 5, new clothing line, project trade show