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Nine West Takes On Breast Cancer

| Filed under: Fashion SmashionInspirationModelsShoes! Shoes! Shoes!Fashion WeekCoco RochaJessica White

ninewest_coco_bc_e.jpg ninewest_bcboot_e.jpg

As part of New York Fashion Week, Nine West is doing their part, with the help of models Coco Rocha, Jessica White and photographer Nigel Barker, to raise funds for Fashion Targets Breast Cancer.

To make that money, models will wear limited edition Nine West Runway Relief boots that are equipped with an Omron GOSmart Pocket Pedometer, which Facebook fans can buy starting August 31st for $199, that will track their every move during NYFW. Each step they take will equal a donation to the charity.

The fundraiser kicks off on August 31st with a photo shoot where famed fashion photographer Nigel Barker will all the models at an iconic NYC location — and you can watch it live from your laptop on Nine West's facebook page.

Sounds like a great event for a great cause!

[Images courtesy of Nine West.]

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