After seeing much success in the 60s, Biba is relaunching almost 40 years later with a new look and new face.
The revamped label has tapped model Daisy Lowe to front their new campaign, who said it was an "honor" to be asked.
"I've been a fan of the brand since I was very young, When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I've always really loved Biba so when I was asked to be part of the campaign I was just ecstatic."
Sounds like they got themselves the right girl for the job!
Biba launches next month and will be sold exclusively at House of Fraser.