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Bono For LVMH

| Filed under: Fashion SmashionBonoLVMHAnnie Leibovitz

bono-louis-vuitton.jpg

Earlier this year we mentioned how Bono might be appearing in ads for Louis Vuitton as they partly own Bono’s eco-friendly company Edun.

And it seems the rumors were true.

Appearing with his wife, Ali Hewson, Bono is featured in the new Louis Vuitton Core Values ad.

And no, they aren’t wearing Louis Vuitton clothing, instead Bono and Ali are each wearing clothes from their Edun line.

Edun, which was started in 2005, helps encourage trade with Africa and has a mission to rid the country of poverty.

The image, shot by Annie Leibovitz, shows the couple landing in a remote area of South Africa with the tagline reading “Every journey began in Africa.”

Louis Vuitton’s director of communications, Antoine Arnault, reveals, “When they go to Africa, they don’t go to see the beautiful landscapes: They’re there to help people. Theirs is a for-profit company.”

What do U think of the new ad?

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