This fashion immediacy thing — yes, if you can order the clothes immediately, if you can see them and press a button and they can be shipped to your house, I get fashion immediacy.…I don’t get the need for this immediacy. In fact, I think it’s bad.
The way the system works now, you see the clothes, within an hour or so they’re online, the world sees them. They don’t get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They’re in every magazine. The customer is bored with those clothes by the time they get to the store. They’re overexposed, you’re tired of them, they’ve lost their freshness, you see somebody wearing it…
In addition, all of the fast-fashion companies that do a great job, by the way, knock everything off. So it’s everywhere all over the streets in three months and by the time you get it to the store, what’s the point?
That means there won't be any full-look photos or complete run-of-show anywhere on the Internet, magazine coverage is on hold until January, and celebrities won't be able to wear them for events until December.
Seems harsh, but it's probably a great business move. We just hope it's worth the wait!
[Image via WENN.]