Fearne Cotton got a head start on London Fashion Week by debuting her new designs for Very.co.uk on Thursday.
The 29 year old said of her collaboration with the online retailer:
"Doing this has always been a dream of mine, as it is most girls. I have an art background I did an art course so I’ve always been doodling clothes and my ideas. I really wanted to do something with conviction, I don’t just want to have my name or face to it, so I started with Very about one and a half years ago, got a sense for it and just decided to go for it. I really get a lot of involvement so it’s been a great platform."
Fearne's spring/summer collection features lots of cute dresses that will no doubt be a hit once they become available.
[Image via Lia Toby/WENN.]