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QVC Says Ciao Italia!

| Filed under: TV NewsBusiness Blitz


Italians can now shop from the comfort of their couch because QVC officially launched in Italy on Friday.

The home shopping network will be available in 18 million homes, bringing their global reach to 200 MILLION.


QVC's CEO Mike George said in a statement: "Italian maybe a new international language for QVC but shopping is the international language."

So true.

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