Justin Bieber may be the biggest teen sensation on the planet, so he does not do things the conventional way!
The singer is launching his own fragrance, but instead of a glass bottle, he teamed up with Etoile Nation Beauty to create wristbands and dog tags infused with a unisex scent titled My World. It uses a patented resin technology designed to hold the scent for at least one year
Michael Ferrara, president of Etoile, said:
"This Justin Bieber juggernaut is never going to end. Justin is a total grassroots phenomenon. The resin delivers the scent in a way that is every bit as good as a juice."
There's no doubt it will be a huge seller when it's available at Wal-Mart stores on Black Friday.
[Image via WENN.]
Tags: dog tags, fragrance, my world, walmart, wristbands