Ralph Laurenknows how to celebrate. And spectators at their New York and London locations, on Madison Ave and New Bond Street, will get to witness that firsthand.
To celebrate the 10th anniversary of its U.S. e-commerce business and also the launch of its UK e-commerce site, they're putting together a Four-Dimensional light show tonight at the two flagship stores.
Basically, viewers will get to see a 4D show right outside the buildings which will include visual effects as well as breezes and scents of Ralph Lauren perfume timed throughout the show.
Check out the clip above to see a behind-the-scenes view of what it takes to create the effects.
And if you’re interested in seeing what it all might look like, check out a similar show put on for Sony in Madrid earlier this year after the jump. Amazing!