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Ralph Lauren Celebrates In 4D

| Filed under: Business BlitzFragranz!Ralph Lauren

We’re loving 4D technology. And apparently so is Ralph Lauren.

Yesterday, we mentioned that fashion house was celebrating the 10th anniversary of its U.S. e-commerce site and also the launch of its UK e-commerce site. And to do so they set up a major outdoor 4D show both in their NY and London flagship stores.

We showed you the behind-the-scenes clip yesterday of all the work that went into creating the effect.

But now check out the video above to watch part of the show last night in New York City.

We’re also hearing the added touch of spraying their Big Pony Fragrances scents in the air wowed the crowd.

What did U think of the show?

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