The couple revealed at the Thursday press conference there will be two separate collections: The Jennifer Lopez Collection and The Marc Anthony Collection.
J.Lo and Marc will start out by launching their own apparel and accessories line that includes everything from sportswear, shoes, dresses, suits and handbags in the fall of 2011. There's also a possibility they'll add a home collection shortly after.
The Lopez-Anthony's said at the London Hotel:
"We are thrilled to embark on this new venture with Kohl's and to join in this important partnership. These are really exciting times for us and our family and we are looking forward to collaborating with Kohl's in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists. It is with much excitement that we can bring this to the Kohl's customer."
We're looking forward to seeing what these two love birds have to offer.
[Image via Adriana M Barraza/WENN.]