Home Videos Photos

Betsey Johnson Heads In A New Direction

| Filed under: Fashion SmashionBusiness BlitzBetsey JohnsonSteve Madden

betsey-johnson-gets-a-makeover-now-that-steve-madden-owns-the-company.jpg

Changes are coming to Betsey Johnson now that Steve Madden's in control of her business.

Since acquiring the company in October, BJ's e-commerce site received an overhaul with hopes that online sales increase from $5 million to $20 million over time.

Newly appointed CEO Susan Falk revealed the brand's dresses are getting a makeover as well, to appeal to a larger audience. Falk explains Betsey's current designs are "too young" and alienated those who used to shop there.

Speaking of shopping, Madden also plan to take the number of boutiques from 65 to 100+ in the very near future.

It's ambitious, but sounds like a good plan to us.

[Image via Chris Connor/WENN.]

Tags: , , , , , ,

Ariana Grande's 'Good Side' Has Taken Over Every Magazine! See Which Publications Met The Diva's Left-Side Demands!
Lauren Conrad's Top Ten Style Tips In Gifs!
Dancing With The Stars Season 19 Premiere Night Recap -- In GIFs!!!
Beyoncé's Best On Stage Looks: See The Evolution HERE!
Best Dressed Celebs Of The Week!
Perez's Pics Of The Week: Sept. 5th-12th, 2014
Email this  »

Comments are closed.