Home Videos Photos
PerezHilton CocoPerez Selena Gomez Bieber Khloe K. Adele PerezTV

Betsey Johnson Heads In A New Direction

| Filed under: Fashion SmashionBusiness BlitzBetsey JohnsonSteve Madden


Changes are coming to Betsey Johnson now that Steve Madden's in control of her business.

Since acquiring the company in October, BJ's e-commerce site received an overhaul with hopes that online sales increase from $5 million to $20 million over time.

Newly appointed CEO Susan Falk revealed the brand's dresses are getting a makeover as well, to appeal to a larger audience. Falk explains Betsey's current designs are "too young" and alienated those who used to shop there.

Speaking of shopping, Madden also plan to take the number of boutiques from 65 to 100+ in the very near future.

It's ambitious, but sounds like a good plan to us.

[Image via Chris Connor/WENN.]

Tags: , , , , , ,

Email this  »
15 Biggest Box Office Flops Of 2015!
Thanksgiving Fashion: The Perfect Clothing To Stuff Your Face In!
American Music Awards 2015: The Best Dressed List
American Music Awards 2015: The Worst Dressed List
American Music Awards 2015: Relive Last Year's Most Standout Fashions!
Worst Dressed Celebs Of The Week!

Comments are closed.