The US-based company that owns UGG Australia has filed a trademark infringement lawsuit against their competitor Emu Australia, claiming they're "deliberately confusing customers".
Emu's response? They're amused.
A representative for the Australian shoe company said in a statement:
"The fact that UGG Australia has filed a lawsuit against a company for misleading consumers makes us laugh down here in Australia."
Emu goes on to say there's already 70 registered trademarks in Oz and New Zealand that include the word 'ugg', which is used to describe a pull of sheepskin boot.
Decker has already been in court with another Australian company over the use of 'ugg' and lost, which probably explains why Emu's so amused that they'd try and do it again.
Tags: deckers outdoor corp, emu, emu australia, lawsuit, trademark infringement, ugg australia, uggs