Topshop is following Gap's footsteps and getting eco-friendly with their denim.
The UK retailer collaborated with Bionic Yarn, which is backed by N.E.R.D's Pharrell Williams, on a 3 piece collection of sustainable denim made from plastic bottle fibers.
Pharrell says of the fabric: "the coolest thing about Bionic Yarn is that the fabric is actually superior to the average fabric…and the pieces look so good."
All three pieces launched on Monday and range in price from $70 to $100.
Hopefully this collab will lead to others, especially since there's so many bottles thrown away each year.
[Image courtesy of Topshop.]
Tags: bionic yarn, denim, eco-friendly, green, nerd, plastic bottle fibers, sustainable denim, topshop