The croc is getting fancy!
After 5 years of using the same tagline, Lacoste decided to try something new for 2011.
The label recently unveiled their "unconventional chic" spring ad campaign showing models Anja Rubik, Liya Kebede, Jon Kortajarena, and Noah Mills wearing polos over sparkling evening gowns and suits.
CEO Christophe Chenut explains:
"We’re showing that you can be chic in a different way, not just when you are dressed up for a party or for the office."
Well it's definitely different, but would anyone actually wear a polo over a fancy outfit?
We don't think so.
Tags: anja rubik, christophe chenut, crocodile, jon kortajarena, lacoste, liya kebede, noah mills, polos, spring campaign, unconventional chic