Well, the dress has been found ... to be a fake!
The thief who took the gown says he took the dress from Lupita's room at The London after finding the door ajar.
[Image via WENN.]
Naturally, the ad features co-founder and chief creative officer Tamara Mellon, who got some extra support from her twins.
It's not exactly the kind of ad we'd expect for a perfume that retails for $95, but whatevs.
[Image courtesy of Jimmy Choo.]