British hottie Gemma Arterton is the new face of G-Star’s Spring/Summer 2011 ad campaign.
Photographed by Anton Corbijn, the 25-year-old Clash of the Titans star looks great in the promo.
"I've always loved the G-Star campaigns and am really, really thrilled to work with the brand. The brand is ultra-modern, cool and quite unusual. It's very different to any jean brand. It's very edgy, raw and fresh."
And Gemma isn’t doing it all for the money and fame. Or so she says.
According to Arterton, she only teamed up with G-Star because she really believes in the brand’s values. She adds:
"Besides the fact I like G-Star's raw, refreshing and edgy style, for me it's essential that what G-Star values — being authentic, self-confident and independent — are things I value myself very much as well. I would never collaborate with a brand that has no match with my own personality or I don't get excited about."
What do U think of G-Star's latest ad?