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UGG Vs. EMU - The Battle Of The Uggs

| Filed under: AustraliasticLegal MattersBusiness BlitzShoes! Shoes! Shoes!


As we mentioned last year, US-based company Decker Outdoor Corporation which owns UGG Australia had filed a trademark infringement lawsuit against their competitor EMU Australia, claiming they're "deliberately confusing customers".

The issue comes over the generic word “ugg."

So EMU is fighting back as they’ve now filed a lawsuit alleging that Decker’s original “ugg” trademark was really obtained after a false statement to the US Trademark Office and is therefore invalid.

This means Decker could eventually lose all of its registration rights in the US.

Paul Neate, EMU Australia’s owner, reveals:

"Decker has aggressively marketed their 'ugg' – Australia marks and many consumers are unaware of the fact that UGG Australia is in fact American-owned and based. There is a lot more to be told about the history of the word 'ugg,' not only in Australia and Asia but also in the USA, Canada and in the UK and Europe.

We believe in time the courts will come to hear the truth in different jurisdictions and will hand down decisions that make this history clearer for all concerned.


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