Researchers want us to believe people with last names near the end of the alphabet are more likely to make impulse purchases than those at the beginning of the alphabet.
Here's their crazy explanation:
"The idea holds that children develop time-dependent responses based on the treatment they receive. In an effort to account for these inequities, children late in the alphabet will move quickly when last name isn't a factor; they will 'buy early.' Likewise, those with last names early in the alphabet will be so accustomed to being first that that individual opportunities to make a purchase won't matter very much; they will 'buy late.'"
The findings are inneresting, but couldn't these researchers do something more productive with their time? Like figuring out how to cure diseases???
[Image via Buzz Foto.]
Tags: buying, impulse, impulsive