Maybe THIS is why she's suddenly resurfaced!
Apparently, that's all thanks to her own personal curating ability!!
The 27-year-old actress has been pulling a ton of outfits straight from
We're kinda surprised this didn't happen sooner.
Coty's SVP of global marketing said of Heidi:
"Heidi has a unique position in the market. She is not just a supermodel or a celebrity — she is also a businesswoman. She is very multifaceted — we plan to create a fragrance which celebrates all of those facets."
Miz Samuel's already named her perfume Shine and is expected to hit shelves in September.
[Image via WENN.]