SXSW Gets Fashionable

1/21/2011 10:00 AM ET | Filed under: Music Minute • Fashion Smashion

We like the sound of this!

South By Southwest conference is adding a fashion showcase to the lineup this year.

The showcase known as Style X or Style By will function as a retail marketplace where SXSW attendees can browse and purchase items from vendors and designers.

Style X is open from 2pm-9pm on March 18th and 11am-9pm on March 19th at the Convention Center.

Tags: austin, south by southwest, style by, style x, sxsw

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[Image via AP Images.]

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