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SXSW Gets Fashionable

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We like the sound of this!

South By Southwest conference is adding a fashion showcase to the lineup this year.

The showcase known as Style X or Style By will function as a retail marketplace where SXSW attendees can browse and purchase items from vendors and designers.

Style X is open from 2pm-9pm on March 18th and 11am-9pm on March 19th at the Convention Center.

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